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Target - It looks like an American Target, it smells like an American Target and it feels like an American Target.

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Australian Target - But the Target down under is Aussie-owned and completely unaffiliated with the American brand that has the same name and logo.

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Wesfarmers - The company is owned by Wesfarmers and is the nation's largest department store.

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Lindsay's Target - The company was originally Lindsay's Target, founded in 1968, only six years after Target in the U.S. began.

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Kmart - Kmart in Australia originally began as a joint venture between its American parent company and Wesfarmers.

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Aussie-owned - But the company has been mostly Aussie-owned since 1978 and entirely since 2017.

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American Kmart - American Kmart has changed its branding considerably since losing ownership of its Australian cousin.

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214 stores - There are 214 Kmart stores in Australia.

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Chiko Roll -

Many Aussies consider the Chiko Roll as a distinctly Australian snack, invented in 1968. 

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Taquito - It's really a variation on the Taquito, a Mexican dish.

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7/11 - Taquitos sold by 7/11 in North America are particularly close to the Chiko Roll, as both are fast food interpretations of the original.

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Mexican Taquito - The Mexican taquito is sometimes served as a delicacy in fancy restaurants.

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Nutri-Grain cereal -

Some Aussies might be surprised to learn that Nutri-Grain cereal is uncommon in the rest of the world. 

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Nutri-Grain bars - Most countries only sell Nutri-Grain cereal bars, not the cereal you'd put in a bowl.

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New Zealand and South Africa - The only other countries that have the Nutri-Grain cereal are New Zealand and South Africa.

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Kellog's - But Nutri-Grain isn't the only Kellog's brand to have different branding down under.

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Coco Pops - This sugary cereal is called Coco Pops in Australia and one half of Kellog's global market, but not all of it.

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Coco Pops countries   - They're called Coco Pops in Australia, UK, Netherlands, Denmark, Nigeria, Bulgaria, Ghana, Malta, New Zealand, Republic of Ireland, Finland, Italy, Greece, Sweden, Belgium, South Africa, Kenya, Uganda, Ukraine, Botswana, Hong Kong, Lebanon, Turkey and Republic of Korea.

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Choco Krispis -

They're called Choco Krispis in Mexico, the Dominican Republic, El Salvador, Costa Rica, Honduras, Colombia, Guatemala, Panama, Venezuela, Ecuador, Peru, Bolivia, Brazil, Chile, Paraguay, Uruguay, and Argentina, Portugal, Spain, Germany, Austria, and Switzerland. 

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Cocoa Puffs: U.S. - Though Cocoa Puffs are sold by Nesquik, they're the closest thing to Coco Pops in the U.S.

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Rice Bubbles -

Rice Bubbles is a name only used in Australia and New Zealand.

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1930s - The branding of Bubbles dates back to the 1930s launch in Australia, though the exact reason for that name is unknown.

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Rice Krispies - The cereal is called Rice Krispies in every country other than Australia and New Zealand, including the UK.

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Bars - Rice Krispies refer to both the candy bars and cereal in other countries.

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Mars bar - The Australian Mars bar is uniquely smaller than in other countries.

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2009 - The bar was reduced to 53g from 60g in 2009 for health reasons.

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Replaced by Snickers in the U.S. - The Mars bar has been entirely replaced by Snickers in the U.S.

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Lynx - Australia is one of the few countries where the name Lynx is used, because of copyright issues.

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Lynx countries - Countries, where the body spray is called Lynx, are UK, Ireland, Australia, New Zealand and China.

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Axe body spray - The body spray is called Axe in every other country.

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1983 - The product was first launched in 1963 by Unilever in France.

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Lynx in other countries - If you talk to people about Lynx in North America or Europe, they might think you mean this elusive animal.

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Hungry Jack's - Hungry Jacks is perhaps the most famous example of Aussie-specific branding.

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1971 - Burger King expanded to Australia in 1971, but there was already a trade marked Burger King in Adelaide.

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"Hungry Jack" already trade marked - The company, owned by Jack Cowin, had previously trade marked "Hungry Jack" as a pancake mix.

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Eventual name - So the company adapted that trade mark to its current moniker.

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Macca's - Nowhere else in the world calls it Macca's (except New Zealand).

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2013 -

Thirteen stores temporarily changed their signage to say "Macca's" in 2013. 

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Macquarie Dictionary submission -

"Macca's" was submitted to the official Macquarie Dictionary for consideration. 

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50% - Some studies say half of Aussies say Macca's rather than McDonalds.

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